Rabble: Alexandra Grant
Century of the Self
Until I saw Adam Curtis’s 2002 documentary Century of the Self, I had never given much thought to the genesis of public relations. The field of public relations was invented, it turns out, by Sigmund Freud’s nephew, Edward Bernays. In the period after the first World War, when many were questioning the human drive to violence, Bernays understood the power of both wartime propaganda and Freud’s theories of the unconscious to manipulate public opinion.
Rabble, an imprint of Insert Blanc Press, is co-edited by Holly Myers and Mathew Timmons. Rabble prints single author issues of critical essays of about 1500 words on a subject of the author’s choosing. The subject will be an artwork (or series of artworks), but broadly defined: could be visual art, literature, music, architecture, film, design; could be contemporary or historical. The essay will be printed in pamphlet form, with room for a couple full color images, and distributed at a reasonable price.
Rabble seeks to be a venue through which to interrogate the nature of criticism, a laboratory for prodding at the boundaries of criticism as a form. The idea is to begin with a framework that reduces criticism down to its two fundamental components—the thing that's been made and the person who responds to the thing that's been made (i.e., the art work and the critic)—and invite each writer to take it from there. We’re not looking for the average book or exhibition review, but something that tests out a new direction, whatever that means to the individual author.We have great confidence in the potential of Rabble to make a lasting contribution to the cultural discourse on the West Coast and beyond. It is our hope that, in charting a path between the two prevailing poles of the genre—the ever-narrowing shutters of print journalism on the one hand and the ponderous obscurity of the academy on the other—Rabble will go some way in restoring the sheer excitement of criticism.